TI x PF
Core bonus formula (Target Incentive x Payout Factor)
70/30–80/20
Typical pay mix for bonus-based roles
$5K–$25K
Typical milestone kicker range
TI-Bonus vs TI-Commission Payout Curves
Plan Language
Target Incentive Bonus Plan
Participant's target incentive of $[AMOUNT] shall be earned based on attainment against the assigned quota target. Payout shall be calculated using the formula: Target Incentive x Payout Factor, where the Payout Factor is determined by the Attainment Schedule. At 100% attainment, Payout Factor equals 1.0 (100% of target incentive earned). Below [THRESHOLD]% attainment, Payout Factor equals 0.0. Payout Factors between threshold and target are linearly interpolated.
Milestone Kicker Bonus
In addition to the base incentive plan, Participant shall be eligible for a milestone bonus of $[AMOUNT] upon achieving [X]% attainment against the primary quota measure within the measurement period. The milestone bonus is a one-time, non-recurring payment that does not affect base plan calculations, accelerator tiers, or attainment percentages. The milestone bonus is payable in the period in which the qualifying attainment is first achieved.
Multi-Component Uncapped Bonus
Participant shall earn incentive compensation from [N] independent components, each with its own target and payout schedule. Component payouts are calculated independently; over-performance on one component does not offset under-performance on another. Each component is individually uncapped. Total incentive compensation is the sum of all component payouts. Components: (a) [MEASURE_1] at $[TARGET_1]; (b) [MEASURE_2] at $[TARGET_2]; (c) [MEASURE_3] at $[TARGET_3].
Formulas & Calculations
TI-Bonus Calculation
// Target Incentive Bonus formula TARGET_INCENTIVE = $42,000 // variable comp at 100% ATTAINMENT = ACTUAL_REVENUE / QUOTA_TARGET // Payout Factor schedule IF ATTAINMENT < 0.70: PF = 0.0 ELIF ATTAINMENT < 1.00: PF = (ATTAINMENT - 0.70) / 0.30 // linear ramp 70-100% ELIF ATTAINMENT < 1.25: PF = 1.0 + (ATTAINMENT - 1.00) * 2.0 // 2x acceleration ELSE: PF = 1.50 + (ATTAINMENT - 1.25) * 3.0 // 3x acceleration BONUS_PAYOUT = TARGET_INCENTIVE * PF
Bonus vs Commission Break-Even
// When does TI-Bonus equal TI-Commission payout? TI_BONUS = TARGET_INCENTIVE * PF(ATTAINMENT) TI_COMM = REVENUE * COMMISSION_RATE // Break-even attainment: BREAK_EVEN = TARGET_INCENTIVE / (QUOTA * COMMISSION_RATE) // If break-even > 1.0: bonus pays more below quota // If break-even < 1.0: commission pays more below quota // Rule of thumb: Bonus favors consistency; // Commission favors variance
Scenarios
Well-Designed Bonus Program
Customer success organization designs a TI-Bonus plan for CSMs: $42K target incentive, 80/20 pay mix, payout factor schedule from 0% at 85% attainment to 1.5x at 125%. They add a $5K milestone kicker at exactly 100% attainment — creating a discrete finish-line pull. The bonus formula rewards consistent retention behavior better than commission would (CSMs don't control deal size, so per-dollar commission creates noise). Payout factor is published as a visible schedule so reps know exactly what each retention point is worth.
Poorly-Designed Bonus Program
Company designs a bonus plan with 6 separate milestone bonuses ($2K each) at 80%, 90%, 100%, 110%, 120%, 130% attainment. Each bonus is binary (hit or miss) with no interpolation between milestones. Reps at 89% attainment earn $2K; reps at 91% earn $4K — a $2K jump for 2 percentage points. The discrete steps create sandbagging incentives at every boundary. Five of the six milestones pay out for underperformers (below 100%). The plan rewards showing up, not exceeding target.
Comparison
Implementation Checklist
AI Prompt Template
Copy & paste into your AI assistant
You are a sales compensation analyst. I need to design a bonus plan for a [ROLE TYPE] role that doesn't use per-dollar commission. Context: - Role: [ROLE TYPE] with OTE of $[AMOUNT] ([BASE/VARIABLE SPLIT]) - Primary measure: [MEASURE — e.g., Gross Retention Rate, NRR, Team Revenue] - Current plan: [DESCRIBE — e.g., flat commission, no variable, existing bonus] - Should the plan be capped or uncapped? Please: 1. Recommend TI-Bonus vs TI-Commission with rationale for this role 2. Design the payout factor schedule (threshold, target, acceleration, cap) 3. Model payouts at 70%, 85%, 100%, 120%, and 150% attainment 4. Recommend whether to add a milestone kicker and at what level 5. Compare total comp cost to a pure-commission alternative 6. Draft the bonus plan section of the compensation document